The Cola Wars: Pepsi vs Coke Essay -- Pepsi-Cola and Coca-Cola

The Cola Wars: Pepsi vs Coke   Ã‚  Ã‚  Ã‚  Ã‚  PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and implement strategic variations as a means to create a competitive advantage. The competition fostered and stimulated continuing growth in an industry which many predicted in the early 1970’s to be on the verge of maturity. Reasons for the prediction arose from the fact that further growth of per capita consumption of soft drinks is fairly static regarding how much people are able to consume on a daily basis. Furthermore, both Pepsi Cola and Coca-Cola offered a limited number of products that "looked the same, tasted the same, and bubble into foam the same", thus questioning whether further substantial growth in sales was possible.   Ã‚  Ã‚  Ã‚  Ã‚  Pepsi Cola and Coca-Cola’s marketing strategies have been as indistinguishable as the products themselves. Relying on colorful images, lively words, beautiful people, interesting bottle designs, and contagious jingles, Pepsi and Coke propelled their respective products into the American and international mainstream. The changing faces of Pepsi and Coke’s management, however, facilitated the brand image according to their own style and what they saw as an advantageous competitive approach. This style and approach is what makes Pepsi-Cola and Coca-Cola distinguishable. The objective of Coca-Cola’s advertisements was to strategically position their product in people’s mind in order to maximize its acceptance. This strategy would in some way or another have a correlation to the changing social values of the period. â€Å"Trying to keep step with each generation and era has been an important factor in advertising for Coke. It strives not to be too far behind or too far ahead of its time; the product has ... ... strategies in order to increase their sales growth. The rivalry between the two soda giants required new strategies to be continuously implemented. The new strategies devised by Pepsi and Coke to deal with the changing environment could not have been effectively implemented without changing their distribution system from networks of independent bottlers to company-owned bottling systems. This transformation has been essential to both companies' introduction of new products and new forms of pricing, promotion, and advertising. The U.S. Department of Justice has brought many price-fixing cases against CSD bottlers, the vast majority of which led to guilty pleas. The FTC has conducted many investigations in the CSD industry, including investigations of horizontal and vertical acquisitions in the industry. Sources Cited 1. Enrico, Roger & Kornbluth, Jesse: (1986).The Other Guy Blinked. New York: The Free Press. 2. "Coke v Pepsi", The Economist, January 29, 1994, pp. 67-68. 3. http://www.pepsi.com 4. http://www.coca-cola/home1.com 5. PepsiCo. Inc. Annual Report Issued to Common Stock Shareholders 6. The Coca-Cola Company Annual Report Issued to Common Stock Shareholders

Autistic

A.) Autism is prevalent in the United States. The disorder is probably most famous for the cognitive greatness that is entirely unique to this kind of disorder. However, this is only an inherent in autistic savants, which is a much rarer form of autism. Autistic savants often have incredible abilities in the mathematics and science fields. For example, an autistic savant named Temple Grandin built her own machine to help her cope with her avoidance of human contact. Besides unique intelligence, autistic individuals are virtually emotionless and often have trouble forming attachments to others. Social interaction abnormalities preclude the formation of relationships partly because a simple touch – hug, pat, handshake – are rejected because of hyper arousal. Autistic children cannot stand to be touched; a simple hug from a parent or friend might send the child into a screaming fit. B.) As a parent of a child with autism, the worst part of the illness would be the inability to hug the child. Parents can never kiss or hug their children, which is an essential part of showing affection and love. Also, the intellectual incapacities of autism are devastating. C.) In the research study conducted by John Ratey in his book A User’s Guide to the Brain, Ratey found that autistic individuals are actually the key to scientific and mathematical progress. His studies are based on the progress of Temple Grandin, who was successful in measuring her own social abnormalities and building machines to teach herself how to interact ‘normally’ with others. D.) I enjoyed the doctor’s article. After reading about Temple’s charting and statistical readings and the production on her own ‘hugging’ machine so she could practice being hugged again, the progress of science and mathematics can indeed be greatly helped by autistic savants. E.) How long will it be before Temple Grandin’s machines are mass produced to help all autistic children? Can autism be avoided in the future through genetic engineering technology? Attention Deficit Hyperactivity Disorder A.) Attention Deficit Hyperactivity Disorder (ADHD) is becoming more prevalent amongst children adolescents in each passing year. Intellectually this disorder has no influence upon perception or cognitive functions directly. However, the inability to sit still or focus on an assignment or a book can hinder progress in different academic subjects. Socially, ADHD sufferers are usually overly-talkative and constantly moving around – pacing, making broad, abnormal gestures while speaking, etc.. As a result, awkwardness, incessant loquacity, and hyper behavior can cause deter others. Emotionally, it is difficult for affected individuals to form long-lasting relationships because of the aforementioned social difficulties. B.) As a parent, the most difficult aspect of this illness would be watching the child struggle with his studies. Frustration is common in ADHD children because they are usually interested in several things at once, making it nearly impossible to concentrate. Of course, there are pharmaceuticals that can lessen these symptoms – the most famous being Ritalin. Medicinal treatment is very successful, but it can also be quite devastating to the parent to realize his child is going to have to take pills to function properly for the entirety of his life. Bibliography Ratey, John J.. A User’s Guide to the Brain. New York: Pantheon Books. 2001 Steward, Herbert. Mental Illnesses and the Future of Medicine. New York: Pocket Books. 2004 Â  

Graduate Study Challenge Paper - 1128 Words

Graduate Study Challenges and Strategies for Success Twenty one years ago I started my nursing profession, which I do not regret any minute of it. Today I found myself back to college embarking a new journey pursuing MSN degree with much excitement and many challenges. In order to be successful in graduate study, I have to come up with strategies to overcome the anticipated challenges. The three main obstacles I face that would affect my study are writing, time management, and stress. Reason Health care industry has been evolved immensely over the past 10 to 15 years. When I graduated as a nurse 18 years ago, regular diploma or bachelor’s degree was what required. Health care professionals could advance career with clinical†¦show more content†¦Adequate respite between the study time will help building up the memory synapse and facilitate memorization. Without cramping all the stuff together will reduce the stress build up. Another important way to manage my stress is to get good quality sleep. During State three and four deep sleep, the stress response is turned off. It is not so much of quantity of sleep, but the quality of sleep that counts. Communication â€Å"Communication is a deal maker or a breaker. Using the right words; at the right time; at the right place; with a right person play a vital role in building or ruining relationships†. (Iyengar, 2012) There are some specifics about graduate study communications. Strengths. The online program provided by UOPX is uniquely designed for working adults who want to pursue higher education. The flexible scheduling allows me to take class anywhere at my own convenience. I have the access to class material and discussion at my fingertip 24/7. I can exchange ideas with other students anytime we want. There is no restraint in space and time. The whole geographic limitation is eliminated. Students coming from different states even from different countries can meet in the forums achieving common academic goal. Weaknesses. The virtual reality classroom is created for all the classmates to interact. However, the weakness for this mode of communication is the lack of face-to-face personal interaction. Online-based courses facilitate theShow MoreRelatedGraduate Study Challenges and Strategies and Strategies for Personal Success1009 Words   |  5 Pagesï » ¿ Graduate Study Challenges and Strategies for Personal Success University of Phoenix Introduction to Graduate Studies in Health Science / Nursing HCS/504 03/3/2014 Instructor: Michelle Dorin By Gwendoria Buckles Graduate Study Challenges and Strategies for Personal Success Keeping your eyes on your personal goals and professional goals is key to staying focused and obtaining them in a timely fashion. 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